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Colorful Korea

Short Animation

Individual work

Duration time:

26sec

Digital Drawing

2016

From a traditional performance to a modern K-pop, South Korea is blended with the past and the future. Korea is famous for its advanced sciences and technologies. It has also become a sports powerhouse.

This video shows South Korea, a small but strong country with various colors, describing Korea's vivid 4 seasons.

Idea

The Rise of Self-deprecating Terms Such as “Hell Chosun” among the Young Generations in Korea

Hell Joseon, Hell Chosun or Hell Korea is a satirical South Korean term that became popular particularly with the younger Korean generation, criticising the current socioeconomic state of South Korea. 

However, self-depreciation, pessimism, distrust and hatred can never be the driving force of change and development.

People tend to see only the bad side even though there are still a lot more good things that are envied to live. One question crossed my mind :  “ How about showing the great side of Korea?”

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Idea Development

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Initial Sketch

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The concept is based on Korea’s vivid four seasons.

Each of the seasons is associated with the good things about South Korea.

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When the all screens of the words gathered together, it forms the word ‘대한민국’ which means ‘South Korea’ 

Artwork

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Story Board

Stillcuts

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