Colorful Korea
Short Animation
Individual work
Duration time:
26sec
Digital Drawing
2016
From a traditional performance to a modern K-pop, South Korea is blended with the past and the future. Korea is famous for its advanced sciences and technologies. It has also become a sports powerhouse.
This video shows South Korea, a small but strong country with various colors, describing Korea's vivid 4 seasons.
Idea
The Rise of Self-deprecating Terms Such as “Hell Chosun” among the Young Generations in Korea
Hell Joseon, Hell Chosun or Hell Korea is a satirical South Korean term that became popular particularly with the younger Korean generation, criticising the current socioeconomic state of South Korea.
However, self-depreciation, pessimism, distrust and hatred can never be the driving force of change and development.
People tend to see only the bad side even though there are still a lot more good things that are envied to live. One question crossed my mind : “ How about showing the great side of Korea?”
Idea Development
Initial Sketch
The concept is based on Korea’s vivid four seasons.
Each of the seasons is associated with the good things about South Korea.
When the all screens of the words gathered together, it forms the word ‘대한민국’ which means ‘South Korea’